Executive Summary
The Deciml daily investing app, once heavily promoted by prominent influencers for its unique round-up investment feature, is now reportedly defunct, trapping users' funds. Investors are unable to withdraw their money, facing non-existent customer support, inactive communication channels, and a complete lack of transparency regarding their investments. This situation raises serious concerns about the app's legitimacy and the responsibility of the public figures who endorsed it.
Key Arguments, Facts, and Steps
Influencer-Backed Promotion
In 2023, Deciml was widely promoted by major Indian influencers, including Ranveer Allahbadia, Bhuvan Bam, Suhani Shah, Zakir Khan, Raj Shamani, Varun Thakur, Praful Billore (MBA Chaiwala), Viraj Seth, and Rohit Raj. These endorsements led many, including the speaker, to trust and invest in the app.
Deciml App's Core Functionality
The app's unique selling proposition involved "round-up" investments, where spare change from online transactions was automatically directed into mutual funds (specifically Navi Large & Midcap Funds, Navi Aggressive Hybrid Funds) or digital gold. Users could also set daily deposits or make lump-sum investments.
Personal Investment and Withdrawal Failure
The speaker invested continuously from 2023 to March 2026, accumulating approximately ₹2.15-₹2.20 lakhs. A withdrawal request for ₹2,20,937 was placed on March 6, 2026, with an expected 5-7 business day processing time, but funds were never credited.
Non-existent Support & Communication Blackout
Despite waiting until March 17, 2026, funds were not credited. The app displayed "Withdrawal Request In-Process" but provided no updates. Customer support was futile, with a non-responsive WhatsApp chatbot and unanswered emails. Unlike previous withdrawals, no confirmation emails were received.
Indicators of Dormancy/Abandonment
- The "Invite a friend" feature remained "Coming Soon" for years.
- App lacks options to download transaction statements or view current profit/loss.
- Deciml's official Instagram last post was March 2025; recent comments accuse it of being a "SCAM ALERT!!!!".
- Founder and CEO, Satyajeet Kunjeer, inactive on Instagram since September 2024.
App Store Reviews
Both Google Play Store and Apple App Store reviews reflected a consistent pattern of complaints, with average ratings around 2.1/5, detailing failed withdrawals, unresponsive support, and accusations of fraud.
Alternative Fund Retrieval (Manual Workaround)
For Mutual Funds: Investors can sign up on the MF Central website (CAMS & KFintech) to retrieve holdings. The speaker successfully withdrew ₹2.15 lakhs through MF Central within 3-4 days.
For Digital Gold: Users might need to log in to vault providers like SafeGold or Augmont directly to initiate withdrawals.
Actionable Insights
- Immediate Action for Users: Individuals with investments in the Deciml app should cease further investments and immediately attempt to withdraw their funds through alternative platforms (MF Central for mutual funds, SafeGold/Augmont for digital gold) as Deciml's own channels are non-functional.
- Influencer Accountability: Public figures who promoted Deciml bear a moral responsibility to acknowledge these issues, address follower concerns, and demand transparency from the app's founder and team. Their silence implicitly endorses the ongoing problems.
- Due Diligence and Caution: This case highlights the critical importance of extensive due diligence beyond celebrity endorsements when choosing financial investment platforms. Users must research app functionality, customer support, regulatory compliance, and recent user reviews.
- Regulatory Scrutiny: Financial regulatory bodies should investigate Deciml's operations, given widespread reports of withdrawal failures and customer support issues, to protect investors and uphold market integrity.